What is a brand? A brand is a promise. The promise an organization makes to its customers, investors and employees on the quality of services and products it will deliver.

A brand is designed to foster long-term relationships, trust and loyalty. A successful brand provides the moral character, sense of values and reputation with which an organization can grow in a community.

Without a strong brand, an organization will dissipate its efforts to build a name and reputation, will eventually lose market clout, and ultimately be buried by its competitors.

Corporate Branding affects all areas of business, from advertising to public relations to developing leads. Branding is the definition of who you are, what you believe and why your customers should chose you instead of someone else.

Branding tells your customers, prospects, business partners, stockholders and employees what they can consistently expect from you. Most importantly, your brand is the statement that declares what differentiates you from your competitors. Investing in your brand is investing in your company's future.

JAkhavan Consulting employs proven tools and techniques to help build or realign your corporate brand:

• Awareness measurement and analysis
• Competitive analysis
• Strategic positioning and ROI determination
• Brand attribute and messaging development
• Logo and tagline development
• CVI Development
• International and cross-cultural compatibility testing
• Market testing of attributes, logo, tagline, CVI
• Internal rollout of new corporate brand, employee education and training
• External rollout of new corporate brand through Public Relations, Investor Relations, Media relations, Advertising, Sales, Collateral, etc.
• Metrics and success analysis

Read an overview of our Brand Development Methodology. Go->