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In their rush to go online, many companies
cast aside the essential principles of marketing and branding
acquired over many years. Now, in the post dotcom era, these companies
find themselves saddled with Web sites that are inconsistent with
the brand they project through their other communications media.
With ibSynergy, a proprietary Internet branding methodology,
JAkhavan Consulting realigns their Web sites to complement their
comprehensive marketing strategies.
(i=Internet + b=branding)Synergy = ibSynergy

Also read "Making Sense of ibSynergy"
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